Women and girls are disproportionately impacted by the global water crisis, often walking miles for the family’s supplies instead of going to school or work.

Water.org connects families with the water and sanitation services they need. Following a rigorous social media plan, they deliver tight talking points month after month.

I came up with many simple animation concepts to keep drumbeat messaging fresh, dozens of lines to support Water.org’s “Here’s to” content campaign, and hundreds of pieces of post copy to serve it all up across social platforms.

Besides my longterm collaboration with the lovely Kansas City team, I enjoyed writing a few video scripts for co-founder Matt Damon.