After 15 years of agency life, I took a detour on the client side as a Hallmark Creative Director, helping bring the print business in-house, to the chagrin of longtime Hallmark agency Leo Burnett. Oopsie.

Our marketing studio was responsible for nearly anything Hallmark wanted to say. To their beloved Kansas City community, their thousands of employees, and their legions of loyal consumers.

The work was so good my team kicked me out of the nest to develop product, leading to the NorthPole adventure featured above.