Vivitrol

Is this work going to win a Lion? No. Could it save lives? I’m sure it has. The opioid epidemic rages on. In fact, I’ve personally lost family to it. And this medication can strip opioids of their lethal powers.

The Vivitrol team tapped me to support their work featuring Sharon Osbourne, whose husband Ozzy and their son have battled addiction.

Pharmaceutical writing presents its own creative challenges. The industry has a lot of money to protect, and human health is on the line, so legal teams become creative directors. Add matching the voice of a public figure, and the assignment feels like navigating rush hour on a bicycle. It’s good exercise.