The good news? Cannabinoids can dramatically reduce all kinds of suffering for our furry friends. The bad news? Veterinarians don’t always trust “alternative” medicine.

The client was looking for scientific credibility delivered in a natural voice, wrapped in an attention-getting package.

I worked with the animation studio on in-depth videos presenting complex medical background—detailed enough to educate doctors but clear to pet parents.

I also concepted and wrote the website, trade show materials, social media, emails and more.

Complete with a punchy palette, the resulting brand stands out in the pet wellness category.