Every once in a while a writer needs to get out and enjoy the pun-shine.

Partner Brian DeLaTore and I followed a “surprise and delight” strategy for this client, crafting tightly branded messages of appreciation at every point in the marketing funnel.

Our thoughtful style guide is a trellis for the company’s marketing to grow on. Our explanation of the brand is its own example of brand voice. That’s the way I like to write style guides, giving the brand’s vibe every opportunity to take root.

I only hope people still weed the copy.

Oh no, I’ve pollen and I can’t get up.

I’m just digging myself into a hole now. Contact me flora rebrand of your own!